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A Practical Introduction to Mixed Methods for Business and Management
Pat Bazeley
Livre broché | Anglais
48,95 €
+ 97 points
Format
Description
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 136
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781526462497
- Date de parution :
- 29-12-18
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 165 mm x 239 mm
- Poids :
- 113 g
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