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Beyond Ethical Consumption
Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism
Giovanni Pino, Alessandro M Peluso, Gianluigi Guido, M Irene Prete, Marco Pichierri
Livre broché | Anglais
164,45 €
+ 328 points
Description
This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 188
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783034321037
- Date de parution :
- 07-03-16
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 150 mm x 229 mm
- Poids :
- 272 g
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+ 328 points sur votre carte client de Librairie Club
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