Preface
The twenty-first century is defined by speed.
We move fast, eat fast, earn fast — and often, we
forget to ask why.
The burger, once a humble meal of bread and meat,
became a symbol of globalization, convenience, and
instant gratification.
It represents more than food; it mirrors the rhythm of
our world — efficient, scalable, and constantly
reinvented.
This book does not aim to celebrate or condemn.
Instead, it seeks to understand the patterns behind the
"fast" mentality that governs not only how we
consume, but how we live.
Through stories, data, and reflection, The Burger Effect
explores the hidden psychology of speed — and how a
simple bun can teach us about money, marketing, and
modern identity.Whether you're an entrepreneur, a student of culture,
or simply someone who wonders why "faster" has
become the new normal, this journey invites you to
slow down — just enough to notice what's really
happening beneath the surface.
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