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Business, Society and Politics
Multinationals in Emerging Markets
359,45 €
+ 718 points
Description
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 450
- Langue:
- Anglais
- Collection :
- Tome:
- n° 28
Caractéristiques
- EAN:
- 9781780529905
- Date de parution :
- 11-12-12
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 693 g
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