Description

Now in its 6th edition, this textbook for undergraduate, postgraduate and doctoral students offers a succinct and user-friendly guide to the research process, from identifying a research topic to writing up and disseminating the research.

The step-by-step guidance, examples and clear writing style help students embark on and successfully complete their research projects. With a balance of practical advice, methodological approach and sound academic underpinning, the book provides a comprehensive grounding in research methods.

Chapters are interspersed with key definitions and Vox Pops provide examples of students' perspectives at different stages of their research journeys. A key feature is the troubleshooting chapter, which gives easy access to advice on the common issues and dilemmas faced by students.

New to this edition:
- Guidance on using online search methods and Artificial Intelligence-assisted tools, together with the associated ethical implications.
- Extended coverage of qualitative data analysis, including how to use data analysis software and how to display categories/codes and models when writing up the research.
- Fully updated and revised statistical analysis chapters using SPSS (with duplicate versions using jamovi hosted on the companion website), together with additional advice on how to describe the sample and present the statistical results.

Accompanying online resources for this title can be found at bloomsbury.pub/business-research-6e. These resources are designed to support teaching and learning and are available at no extra cost.