Description

This book explores the development of a new theoretical perspective, the socio-cultural model for communicating health via community radio (CR) as an alternative critical perspective to mainstream approaches to health communication. The SMCHCR model is based on three 'intangible' pillars: Community members' access to CR's health programming; Social capital among communicatively marginalised communities, and Community participation in health programming via CR. This book presents some of the critical thinking, new insights and questions that remain in the research and practice of community radio's relevance and impact towards long-term sustainability, social change, and health-related social change communication, focusing on long-term intangible outcomes, specifically through examples from pandemics such as COVID-19 and HIV/AIDS in Africa.