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Consumer Behaviour
Applications in Marketing
Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
Livre relié | Anglais
184,45 €
+ 368 points
Format
Description
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.
The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 368
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781473919495
- Date de parution :
- 04-02-17
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 188 mm x 234 mm
- Poids :
- 839 g
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+ 368 points sur votre carte client de Librairie Club
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