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Consumer Ubiquity
A Scale Measure for Identifying Mobile e-Shoppers
Syagnik Banerjee
Livre broché | Anglais
66,95 €
+ 133 points
Description
This document defines a measure of consumer ubiquity to help identify the anytime anywhere consumer. In the current technology diffused environment though devices have gone wireless, all consumers have not yet been unplugged from their comfort zones of consumption. As a result, some consumers take advantage of the wireless marketplace, whereas some others still access it from bounded contexts. Those who access markets anytime anywhere also express greater willingness to pay for mobile connectivity and are more inclined to respond to mobile advertising. This book documents the aspects of context which form the sources of mobile e-shopping resistance, demographic target profiles as well as potential outcomes of ubiquitous consumption behavior.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 156
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783639700282
- Date de parution :
- 27-11-13
- Format:
- Livre broché
- Dimensions :
- 150 mm x 220 mm
- Poids :
- 236 g
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