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Description

The book is a comprehensive guide for anyone who wants to design with purpose, empathy, and impact. Rather than rushing to solutions, the book champions the art of framing and refining a problem, revealing how powerful design begins with asking smarter questions. It takes readers on a journey from uncovering user needs to creating and validating meaningful solutions. Built around the new GRIP (gather, refine, ideate, produce) framework, the book emphasizes designing with people, not just for them. It introduces themes like design for all, empathy, creativity and ideation, sustainability, and ethics while offering hands- on tools such as storytelling, persona building, advanced prototyping techniques, including augmented reality/ virtual reality (AR/ VR) testing.

From shaping lovable products to aligning designs with market needs, the book combines the artistry of empathy with the rigor of engineering.

The book is ideal for students of design, engineering, and innovation as well as educators, entrepreneurs, and early- career professionals. It covers different methods and is intended to spark a mindset shift. Readers will be equipped to build better products to shape experiences that are accessible and delightful to use. This is more than a book on design; it is a roadmap for creating solutions that matter.