- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Disinformation Attacks On Businesses
The Dark Business of Fake News & Co. and How to Combat it
Uwe Wolff
69,45 €
+ 138 points
Description
Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today s high risk information environment.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783658514068
- Date de parution :
- 03-08-26
- Format:
- Livre relié
- Dimensions :
- 155 mm x 235 mm
Seulement chez Librairie Club
+ 138 points sur votre carte client de Librairie Club
Cadeau
Cadeau
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.