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Do You Sincerely Want to Be Rich?
The Full Story of Bernard Cornfeld and I.O.S.
Charles Raw, Bruce Page, Godfrey Hodgson
39,95 €
+ 79 points
Description
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 592
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780767920063
- Date de parution :
- 17-05-05
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 134 mm x 223 mm
- Poids :
- 757 g
Seulement chez Librairie Club
+ 79 points sur votre carte client de Librairie Club
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