Description

Doing Management Research, a major, new textbook, provides answers to questions and problems which researchers invariably encounter when embarking on management research, be it quantitative or qualitative. This book will carefully guide the reader through the research process from beginning to end. An excellent tool for academics and students, that enables the reader to acquire and build upon empirical evidence, and to decide what tools to use to understand and describe what is being observed, and then, which methods of analysis to adopt. Additionally, there is an entire section dedicated to writing up and communicating the research findings. Written in an accessible and easy-to-use style, this book can be read from cover to cover or dipped into, to clarify particular issues during the research process. Doing Management Research results from "hands on" experience of a large group of researchers who have all had to address the different issues raised when undertaking management research. It is anchored in real methodological problems that researchers face in their work. This work will also become one of the most seful reference tools for senior researchers who are looking for answers to epistemological problems.