Description

If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real-world research.

The sixth edition:

- Integrates digital and face-to-face methods to reflect a changing world;

- Reveals the reality of methods and not just the theories behind them;

- Prepares you for your studies with detailed, practical advice.

Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.

David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.
Eric A. Jensen is a doctoral supervisor at the University of Oxford, a senior researcher at the University of Illinois Urbana-Champaign and the CEO and Research Director of the Institute for Methods Innovation.