Description

With the nationalization of insurance industry in 1956, the state-run Life Insurance Corporation of India (LIC)& General Insurance Corporation of India (GIC) assumed monopoly in the country's Life Insurance Sector. Over time, taking advantage of its monopoly and virtual prerogatives in establishing premiums, LIC and GIC have evolved into a monolithic undertaking together forming the insurance sector of the country. With more agents spread in every nook and corner of the country; it has created an enviable brand name, particularly among the rural population of the country.In the post-liberalized era, this industry has become very competitive with private players bringing in new and variant products and marketing techniques. This book aims at gauging the improvements and weaknesses and devising on solutions present in the form of suggestions. This book, therefore, also aims at assessing the impact of economic liberalization on the insurance sector in India so as to prove whether the reforms, in general, have resulted in improving the efficiency of the (LIC) and General Insurance Corporation of India (GIC) or not.

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