Description

"There is the idea of the 'different' company. A company that after more than 100 years is now turning its back on production based on the division of work. In his introduction, Götz Hamann, journalist for Die Zeit, describes the authors as engaged in an 'attack on capitalism'. Expert articles by such renowned authors as Andrew McAfee, Don Tapscott and David Weinberger are augmented by examples from Nokia, SAP and Vodafone in the quest to discover how Web 2.0 technologies can best be used as business tools, and how companies will need to change in order to survive as Enterprise 2.0 organizations. Not forgetting the question of whether it's worth it for company management. After all, Enterprise 2.0 necessarily implies that decision-makers must also 'let go' and give up their control. Yet are we really ready for this?" CIO

"This book can (...) certainly be of help in illuminating a fundamental change taking place in the business world." ChangeX Online Journal for Change in Society and the Economy

"The changeover to new ways of thinking in the enterprise requires everyone to undergo a multifaceted learning process." Associated Press

"The Ideas Man (David Weinberger) is once again proposing a revolutionary thesis: purge your company of as much control as possible." Financial Times Deutschland

"What we have here is a generational change." David Weinberger, in an interview for Spiegel Online