Description

The future's coming fast. Businesses will need to adapt at speed to changing customer needs, employee demands, regulatory environments and environmental and social pressures. The rapid rise of GenAi and other technologies will accelerate change, ushering in a new post-industrial age. How should business leaders steer their organisations through the white waters of the future? Featuring interviews with 25 leaders from sectors as diverse as energy, finance, mobility, fashion, infotech, healthcare, sport and education, Future Proof offers leaders insights and guidance on what to expect and how to stay focused on what will matter most to achieve success. The book covers major strategic issues such as the impact of business on our planet, the changing demographics shaping customer and employee needs as well as societal demands, the influential power bases of China and California, technological disruption and the enduring role of brands and business purpose. Future Proof is not a recipe book based on what has worked in the past, but a guide to what to focus on in the future from people working in sectors upon which our future will depend. Written to be read at speed, it will give readers rapid insights to help them plan their future.