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How Customers Buy…& Why They Don't EBOOK
Mapping and Managing the Buying Journey DNA
Martyn R. Lewis
Ebook | Anglais
11,17 €
+ 11 points
Description
In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don’t offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 352
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781635765236
- Date de parution :
- 14-08-18
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
- ePub
Seulement chez Librairie Club
+ 11 points sur votre carte client de Librairie Club
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