Description

The foundation of marketing is exchange, in which one party provides to another party something of value in return for something else of value. In a broad sense, marketing consists of all activities designed to generate or facilitate an exchange intended to satisfy human needs. Business firms and non profit organizations engage in marketing, products marketed include goods as well as services, ideas, people and places. Marketing activities are targeted at markets consisting of product purchasers and also individuals and groups that influence success of organization. In a business context marketing is a total system of product activities from plan, price, promotion and distribution of customer wanted product and customer satisfaction. Marketing Evolution passed through three steps from product orientation to sales orientation to market orientation. Some companies were stopped at first stage or second stage but now its need of hour to achieve third stage, only those companies will survive which approaches third stage.