Description

What starts as "just content" slowly becomes something else.

This book is a personal investigation into how modern platforms shape behavior through incentives rather than force. It explores the attention economy, algorithmic amplification, and the monetization of emotion—especially conflict, trauma, and identity. Without naming villains or offering advice, it documents a moment of recognition: when participation begins to feel like extraction. This is not a guide to fixing the system. It's a record of choosing to step away.

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