Description

Originally published in 1997 and now available as an ebook. The first book on ‘the most profitable company on earth’, by the bestselling author of Virgin King.
This edition does not include illustrations.
Intel has been dubbed the most powerful chip company in the world and is now universally acknowledged as the only serious rival to Microsoft. Intel’s products are at the heart of the personal computers everyone uses at home and at work, yet the company has for many years been underestimated, to a large extent as a consequence of its secretive corporate culture.
In this, the first book to be written about this company, Tim Jackson exposes a fascinating story of personal rivalry, powerful emotion, technological leadership, aggressive marketing, and spectacular failure and success. A company with as much paranoia as Apple, as much will to succeed as Microsoft, as much pig-headed arrogance as IBM, and led by some formidable characters who risked $1 billion and their entire trade reputation on concealing an error in the Pentium chip, provides the basis for a Barbarians at the Gate of a book by one of our leading authors.
‘Has all the elements of a successful novel – power battles among industry titans, excessive wealth, ruthless management and even sex’ – Financial Times