Description

American TV series were first introduced into China in the 1980s andtheir popularity was growing in recent years. Different from South Korean TVseries in previous years, the popularity of American TV series does not rely ontelevision but via Internet. As an art of sound and image, American TV series donot only bring Chinese audiences fresh audio-visual experience, but alsointercultural experiences of American culture and values. This exploratorystudy uses questionnaire survey and focus group to investigate Chineseaudiences' attitudes towards American TV series, to analyze the influences thatthe American TV series may have on contemporary Chinese audiences, and tobe helpful to other foreign dramas that came or will come into Chinese TVseries market as well.

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