Description

What are the fundamental challenges and emerging trends of International Business today? What are the impacts of corporate social responsibility and the ever expanding use of digital technology on corporate strategies and executive decisions?

International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.

Current critical issues in international business are analyzed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the ′democratization′ of competition worldwide, as well as applications of technology in a digital economy.

Key Features:

Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
A dedicated companion website with material to support both lecturers and students.

With its truly international perspective, use of pedagogy and readable style, International Business is the perfect introductory text for any undergraduate student in an International Business course.