Description

This book offers a critical evaluation of the political, technological, and sustainability shifts reshaping international business. As global firms confront challenges such as geopolitical tensions, digital disruption, and growing sustainability pressures, the volume provides timely insights into how these forces influence firm strategies and value creation. Drawing on the best papers from the 51st AIB UK and Ireland Chapter Conference, it examines themes including political instability and protectionism, digital transformation of business models, and strategic responses to sustainability challenges. Contributions from leading scholars deliver rigorous analysis and expert perspectives on the evolving international business landscape. The book equips readers with a comprehensive understanding of how firms can adapt to volatility and remain competitive in a rapidly changing global marketplace. It is an essential resource for academics, students, and practitioners seeking to understand contemporary international business dynamics and their implications for research, policy, and strategic decision-making.

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