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International Marketing
Emerging Markets
281,95 €
+ 563 points
Description
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in International Marketing" is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 300
- Langue:
- Anglais
- Collection :
- Tome:
- n° 21
Caractéristiques
- EAN:
- 9780857244475
- Date de parution :
- 27-01-11
- Format:
- Livre relié
- Format numérique:
- Ongenaaid / garenloos gebonden
- Dimensions :
- 155 mm x 231 mm
- Poids :
- 639 g
Seulement chez Librairie Club
+ 563 points sur votre carte client de Librairie Club
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