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Internet as a Potential tool for Destination Branding
A Case Study of Pakistan
Nazish Rizvi, Naveed Ahmad
Livre broché | Anglais
65,45 €
+ 130 points
Description
Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand "Pakistan" through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 64
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783846553923
- Date de parution :
- 01-12-11
- Format:
- Livre broché
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 104 g
Seulement chez Librairie Club
+ 130 points sur votre carte client de Librairie Club
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