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Lead Market India
Key Elements and Corporate Perspectives for Frugal Innovations
153,95 €
+ 307 points
Description
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 254
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783319463902
- Date de parution :
- 15-12-16
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 553 g
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+ 307 points sur votre carte client de Librairie Club
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