Description

Milan. Italy's capital of business, fashion and design. A city that hums with restless energy, drawing ambitious dreamers from around the world.

The country's second-largest city runs on a confluence of contrast. The Gothic spires of the Duomo pierce the sky beside futuristic skyscrapers. Leonardo da Vinci's The Last Supper shares the artistic landscape with one of the earliest waves of modern street art. A centuries-old flea market thrives a short walk from the national stock exchange. Storied fashion houses share the spotlight with next-generation streetwear. Through it all, locals from across the city join in the evening ritual of aperitivo, creating moments of connection that bind the city together.

LOST iN connects you with the local voices who define Milan's identity. See the city through the eyes of a visionary design duo. Feel the urban canvas with a street art pioneer. Reframe the familiar with a creative who blurs the lines between commercial and subversive work. Along the way, you'll uncover spaces that shift your perspective: a skyscraper transformed into a vertical forest, a cocktail bar tucked inside a motorcycle shop, a fashion boutique housed in a converted convent, and even a preserved villa that starred in House of Gucci.

If Rome embodies the grandeur of empire and Florence the spark of the Renaissance, Milan is the engine of modern Italy. It's where art, fashion, finance, design and dreams all converge to shape the future. Get lost in the creative energy. Get lost in Milan.