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Description

"Maggi Galaxy" is a richly illustrated, multi-disciplinary exploration of the aesthetics and politics of an astonishingly globalized commodity: The Maggi bouillon cube. "Maggi Galaxy" documents and expands our knowledge of the global proliferation of Maggi cubes from an anthropological, historical and artistic perspective. The book tells the story of Maggi seasoning's rise to global prominence, illuminates its various local uses, and explores bodies of knowledge about Maggi cubes - both as a product and brand but also as a cultural icon. Issues addressed include product packaging, posters featuring the cubes, advertisements and propaganda, billboards in Africa displaying gendered images, cookbooks and traditional recipes in English, Spanish, French and Creole. Each chapter features photographic work that Miralda created featuring a Maggi cube as part of the composition. Antoni Miralda (Barcelona, 1942) is a multidisciplinary artist whose work since the 1960`s has evolved around the object, food, ceremonies, interventions in public spaces, monuments, and the concept of Food Culture. In 2018, he was awarded the Velázquez Prize for Visual Arts.Stephan Palmié is Norman & Edna Freehling Professor of Anthropology and of Social Sciences at the University of Chicago.