- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Description
Renault, Samsung, Lacoste... This book provides opportunities to discover
a selection of issues recently faced by 10 major French companies.
Each case offers in a clear and structured manner:
a case presentation sheet including the problem statement, learning
objectives, as well as the main themes and marketing tools used throughout
the case;
a narrative reviewing important information about the company and its
environment, leading to the problem to be investigated;
a series of questions guiding the draft of a structured solution;
a detailed solution outlining the main strategic recommendations.
Based on real issues and written in collaboration with the companies, the
10 field-based case studies allow applying marketing principles, theories
and models: segmentation, positioning, marketing plan, as well as designing
strategies at the product, price, place and promotion levels.
Learning by doing, applied to marketing!
Target audience:
- Business schools and universities students reading a
marketing or strategy degree. - 2 years University Diplomas in Marketing.
- Graduate and Professional training.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 250
- Langue:
- Français
- Collection :
- Tome:
- n° 1
Caractéristiques
- EAN:
- 9782100588336
- Date de parution :
- 10-04-13
- Format:
- Livre broché
- Dimensions :
- 170 mm x 250 mm
- Poids :
- 458 g
Seulement chez Librairie Club
+ 55 points sur votre carte client de Librairie Club
Cadeau
Cadeau
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.