- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Marketing and Supply Chain Management
A Systemic Approach
Dimitris Folinas, Thomas Fotiadis
Livre broché | Anglais
96,45 €
+ 192 points
Description
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.
Marketing and Supply Chain Management
is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 232
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781138181656
- Date de parution :
- 01-10-17
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 173 mm x 244 mm
- Poids :
- 421 g
Seulement chez Librairie Club
+ 192 points sur votre carte client de Librairie Club
INSPIRATION
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.