Description

Marshall McLuhan, a pioneering media theorist, explored how media shape perception, society, and culture. His concepts, like »the medium is the message« and the »global village,« emphasize media as extensions of human senses that profoundly influence communication and social structures. He analyzed transitions from oral to print culture and the impact of electronic media on thought and interaction. This volume seeks global contributions applying McLuhan's theories to AI, digital media, knowledge, creativity, and body-mind relations in today's networked world.
In this volume, edited by Lars C. Grabbe, Andrew McLuhan and Tobias Held, scholars from diverse fields—media theory, philosophy, sociology, art, game studies, and more—are examining McLuhan's enduring relevance in analyzing contemporary technological and cultural transformations.