Description

The intersection of luxury consumption and artificial intelligence (AI) combines insights from marketing, psychology, technology, and cultural studies. As AI shapes consumer behavior and brand strategies, understanding its role in the luxury market requires a perspective beyond traditional economic models. This approach considers how AI personalizes experiences, predicts preferences, and reshapes ideas of exclusivity, authenticity, and human desire. By integrating diverse viewpoints, a multidisciplinary framework may provide deeper insight into the dynamics between technological innovation and the appeal of luxury goods. Multidisciplinary Approach to Luxury Consumption and AI explores the utilization and applications of AI within the context of luxury consumption. It examines the integration of intelligent technologies into the fields of management, economics, marketing, and branding. This book covers topics such as consumer science, marketing, and fashion industry, and is a useful resource for business owners, engineers, academicians, researchers, and scientists.