Description

This text is designed to provide an easily understood layperson's introduction to the screening of new products. Authors Lesch and Rupert make it easy to implement their ideas with the accompanying software (IBM compatible; 1.44 meg drive required to run software). Readers will increase their likelihood of picking "winners" from "losers" in the new product development game. Generate profit from more "winners" with New Product Screening, the handbook for decisionmaking in bringing new products to the market.

Many new product ideas are suggested by analysts and consumers, but not all are viable in the marketplace for a wide variety of reasons. New Product Screening, built upon highly successful programs that were pioneered at several state university institutions to aid inventors and would-be entrepreneurs, provides step-by-step examples of what factors should be considered in the decision involving investments in new products. Particularly, it addresses what evidence should be systematically gathered to assist in determining which ideas should be groomed through additional research and investment, and equally important, which should be abandoned.

Inventors, new product managers, would-be entrepreneurs, college students, small business development centers, and state and federal economic development agencies will find New Product Screening a rich resource of:

the processes of new product screening and the stages associated with bringing a new product to market
highly detailed real-life examples of factors that bear directly on whether or not to proceed in the development of new products
secondary research processes that preface all product development decisions
user-friendly methods of storing analyses on new products with the included database software disk (1.2 meg drive required)
picking "winners"--gaining profit--from "losers" in the product development game

Lesch and Rupert introduce methods for gathering information using commonly available library resources. New Product Screening also provides a self-contained unit for integrating secondary research on new product screening with a decision template for the screening judgements. This book is today's guide to bringing new products to the marketplace.