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INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES!

"Breakthrough!" ―Tony Robbins, #1 NY Times Bestselling Author

"Must read!" ―Sal Khan, Founder & CEO of Khan Academy

“Eye-opening!” ―Dorie Clark, Bestselling author of The Long Game

“Delightful.” ―Adam Grant, #1 NY Times Bestselling Author

Evergreen Winner, Living Now Book Awards 2025 (How-To/DIY)

Winner, American Legacy Book Awards 2025 (Entrepreneurship & Small Business)

Winner, International Book Awards 2025 (Marketing & Advertising)

Distinguished Favorite, Independent Press Awards 2025 (Sales & Marketing)

Shift Your Perspective. Be More Non-Obvious.

In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist Ben duPont come together to offer a concise four-step method to think bigger.

From the termite mounds of Zimbabwe to an undiscovered Australian island that seemingly disappeared overnight, this book blends fascinating stories with highly actionable daily lessons. This is not an intimidating theory-filled business book. It’s a digestible roadmap to being more observant and unlocking the potential of your best ideas.

Learn how to:

• Create space for new ideas and thinking.

• Uncover insights by training your powers of observation.

• Hone your focus to isolate the details that matter most.

• Define a twist to make your thinking original and unique.

These are the four components of the SIFT framework – a groundbreaking method designed to unlock your creative potential in four simple steps. Whether you're dreaming of entrepreneurial success, seeking creative inspiration, or simply aiming to break free from conventional thought, Non-Obvious Thinking will help you learn to see what others miss.

The world needs more non-obvious thinkers. This book is your guide to becoming one yourself.