Description

Ross Fitzgerald: Combining Business and Sport chronicles the life of a man whose determination, resilience, and love of sport and business created a lasting legacy in both fields. Born in December 1959, Ross "Fitzy" Fitzgerald grew up in a modest family environment, discovering his passion for Australian Rules football and cricket early on. He played 152 league games in State football, including 112 for Swan Districts, and contributed to their historic 1982 premiership. His leadership extended into coaching, notably guiding High Wycombe Amateur Football Club to its first premiership in 1995.

Fitzy's business journey was equally remarkable. After early setbacks, he co-founded Steel Blue in 1995 with four colleagues, transforming it into one of Australia's leading industrial footwear brands. Despite initial financial losses, his commitment to quality, innovation, and worker comfort drove Steel Blue to national and international success. The company's sponsorship of Swan Districts' home ground, Steel Blue Oval, and contributions to charities like Breast Cancer Care WA and Beyond Blue, exemplify Fitzy's dedication to community.

Outside work, he shares a love of equine racing with his wife Kerryn, achieving over 200 wins, including 16 Group 1 races, and enjoys family time with his children and four grandsons. His story blends sporting achievement, business acumen, philanthropy, and personal resilience. Part of the Not Ordinary Lives: Movers & Shakers series, this biography celebrates a man whose vision, grit, and generosity have left an enduring impact on both his industry and community.