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Perceptions of Airline Website Credibility: An Egyptian perspective
An Egyptian Perspective
Yasmeen G. Elsantiel
Livre broché | Anglais
114,45 €
+ 228 points
Description
A website's perceived credibility is a critical issue for consumers when making an online purchase. In general, customers prefer not to purchase items on websites until they feel confident in their credibility. This is critical for Egyptian users as they perceive a high level of risk when internet shopping in Egypt. Credibility is a crucial especially for airlines because booking airline ticket entails the disclosure of more personal and financial information than any other online transaction. Airline companies need to consider how they should improve the websites to make them credible for consumers. The main contribution of this study is to enhance the understanding of the credibility of airline websites. This is important because there is inconclusive evidence about website credibility, especially with regard to airline websites.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 368
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783659299131
- Date de parution :
- 30-05-2014
- Format:
- Livre broché
- Dimensions :
- 150 mm x 220 mm
- Poids :
- 540 g
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+ 228 points sur votre carte client de Librairie Club
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