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Persuading People
An Introduction to Rhetoric
Robert Cockcroft, Susan Cockcroft, Craig Hamilton
Livre broché | Anglais
48,95 €
+ 97 points
Description
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.
Now thoroughly revised and expanded, the second edition of this successful text includes:- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 208
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781137003676
- Date de parution :
- 31-03-14
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 137 mm x 213 mm
- Poids :
- 430 g
Seulement chez Librairie Club
+ 97 points sur votre carte client de Librairie Club
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