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Pricing for Strategic Managers
The Theory and Practice of Implementing Pricing Decisions
Gábor Rekettye, Jonathan Liu, Pál Danyi
Livre relié | Anglais
106,95 €
+ 213 points
Description
While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete. Environmental changes, such as COVID-19, worldwide inflation, and regional wars, have given the pricing function significantly more attention, while there have been technological developments in digitalisation and artificial intelligence. This textbook tackles these changes head-on, providing an up-to-date discussion on the theory and practice of pricing.
Offering modern, relevant, practical examples, exercises and solutions, readers will gain a thorough and critical understanding of pricing in a digital world. Whilst grounded in theory, this book also offers practical tips and techniques that can be applied in local and international businesses. This book helps business students and company executives to deepen their knowledge of smart pricing.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 331
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783031905254
- Date de parution :
- 27-10-25
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 680 g
Seulement chez Librairie Club
+ 213 points sur votre carte client de Librairie Club
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