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Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises
How SMEs Can Gain More Visibility on the Market
Uwe Kleinkes
Livre broché | Anglais
106,95 €
+ 213 points
Description
This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps--from setting goals and analysis to planning, production, and management--while addressing the unique characteristics of the B2B sector. This edition introduces the topic of generative AI and its effective use in content marketing is thoroughly explored. The author explains how to use AI tools effectively and covers optimal prompting strategies and areas of application. Important topics such as ethics, data protection and copyright are also addressed. The guide includes numerous checklists for an organized, step-by-step approach, additional online working materials for individual implementation, and a comprehensive practical example.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 137
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783658489694
- Date de parution :
- 02-09-25
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 148 mm x 210 mm
- Poids :
- 190 g
Seulement chez Librairie Club
+ 213 points sur votre carte client de Librairie Club
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