Description

Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis regarding consumer behaviour has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly. Moreover, the book hypothesises that integrating dimensions that have been so far overlooked by mainstream research will achieve a new model capable of deconstructing responsible behaviours using a flexible and holistic approach. The implications for policy are discussed in detail, and empirical research on responsible behaviours is illustrated.

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