Description

Suitable for undergraduate and postgraduate business management or marketing students
Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and examples, the new edition covers leading research into the use of technology, social media and artificial intelligence to enhance the selling process.

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