- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Service Design
From Insight to Implementation
Lavrans Løvlie, Andy Polaine, Ben Reason
Livre broché | Anglais
91,95 €
+ 183 points
Description
Over the past decade, service designers have played an essential role in creating comprehensive, customer-focused products and services. This updated edition of an industry classic highlights the practice's evolution and broadened impact in the business world. You'll benefit from new frameworks, tools, and methods, and learn from fresh case studies that demonstrate the value of service design across service ecosystems.
Who Should Read This BookThis book is a practical and theoretical guide to service design for professionals across disciplines-including interaction, user experience, product, circular, systems, and human-centered design, as well as business strategists, managers, and change agents. It's particularly useful for designers, strategists, managers, and educators.
Takeaways
If you're new to service design, this book will help you:
- Uncover the true meaning of service design.
- Learn how services differ from products.
- Prototype and measure services and journeys.
- Make the case for return on investment to an organization with service design and deploy it in a business setting.
- Show how to design with people, not for them.
- Understand how to work across time and multiple touchpoints.
- Understand the upcoming challenges facing service design.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 296
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781959029335
- Date de parution :
- 21-10-25
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 150 mm x 226 mm
- Poids :
- 544 g
Seulement chez Librairie Club
+ 183 points sur votre carte client de Librairie Club
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.