Description

At some point, every small business will have to take on a contract with a large organisation if they are going to grow.

But less than 15% of small companies are actually ready to take this step.

Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a "big name" can be the spark that lets a small company realise its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isn't easy - and there's a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.

In this unique book, Bronwyn describes the 5 essential steps for attracting and retaining buyers as customers - whether they be national or international companies, Government, or even large Not For Profits.

- Understand how big buyers think
- Set solid business foundations
- Develop robust business systems
- Get on their radar
- Tell your story