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Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing
289,95 €
+ 579 points
Description
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 275
- Langue:
- Anglais
- Collection :
- Tome:
- n° 9
Caractéristiques
- EAN:
- 9781780529127
- Date de parution :
- 08-06-12
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 150 mm x 231 mm
- Poids :
- 544 g
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