Description

Sport Communication: A Process Approach explores the communicative processes associated with sport, including its organization, enactment, production, and consumption. The textbook addresses topics such as family roles in sports participation, fan identity formation, media influence on public perceptions of sports, narrative construction in sports, and ethical challenges within the field.

The content is rooted in theoretical frameworks, featuring interactionist, critical, and functionalist theories. Each chapter features textboxes that spotlight the interplay between sports, power, and social identities, as well as modern communication theories relevant to sporting contexts. The book underscores the practical application of theoretical insights to real-world sport communication examples and occurrences, demonstrating the prevalence and impact of this type of communication.

Sport Communication is ideal for courses in communication studies, sports journalism, social media content creation, coaching, and sports management. Sport programs linked to kinesiology, sociology, or psychology would also benefit from the textbook.