Description

They are names recognized around the world today: Tesla. Starbucks. Netflix. Google. But how did these companies grow into global giants? Designed for readers age 12 and up, this comprehensive series spotlights flourishing corporations in a range of areas, from automotive and entertainment to beverages and computers, and introduces the key leaders who guided them to prominence. Each title surveys the featured company's history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of consumers around the globe. A sophisticated resource for business economics studies and STEM units on contemporary technology and industry.
From whole roasted beans, tea, and espresso drinks to baked goods, blended beverages, and tumblers, the specialty coffee giant Starbucks offers it all to consumers around the world. Buzzing with entrepreneurial spirit and caffeine, this nonfiction STEM title for young adults surveys the journey of the retail business from one-shop start-up to global industry leader. It covers Starbucks's products such as Caffè Lattes and Frappuccinos, company history, and key leaders, including Jerry Baldwin, Gordon Bowker, Zev Siegl, and Howard Schultz. Sidebars and a glossary support the main text, while a selected bibliography and websites encourage further topic research.