- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Strategic Service Management
A Guide Into 20 Different Models, Theories and Concepts
Bettie M J Goud, Aart P J Goud
230,95 €
+ 461 points
Description
Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational.
This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries.
This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 202
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781138682894
- Date de parution :
- 14-04-16
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 171 mm x 248 mm
- Poids :
- 453 g
Seulement chez Librairie Club
+ 461 points sur votre carte client de Librairie Club
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.