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Sunday Drives
Nostalgic Reminiscing with the Best of Burma-Shave
Michael Larson
Livre relié | Anglais
17,95 €
+ 35 points
Format
Description
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.
To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.
Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.
In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.
Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 120
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780595676941
- Date de parution :
- 18-04-06
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 335 g
Seulement chez Librairie Club
+ 35 points sur votre carte client de Librairie Club
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