Description

Superfreakonomics—the smash hit follow-up to the remarkable New York Times bestselling phenomenon Freakonomics—is back in a new full-color, fully illustrated and expanded edition. The brainchild of rogue economist Steven D. Levitt and Stephen J. Dubner that once again brilliantly challenges our view of the way the world really works is presented with a new, visual, superfreaky dimension added, enhancing the already provocative thinking and behavioral economics behind street prostitutes, hurricanes, heart attacks, and other seemingly mundane matters that made Freakonomics and Superfreakonomics part of the national zeitgeist.

Applying their signature economic approach, Levitt and Dubner tackle a new set of provocative questions:

Behavioral Economics: Why do street prostitutes have more in common with a department-store Santa than you’d think, and what can monkeys teach us about the stock market? Counterintuitive Thinking: Explore the real data behind life-and-death decisions, from whether it’s safer to walk drunk or drive drunk to why a suicide bomber might buy life insurance. Unintended Consequences: Discover how the arrival of cable TV empowered women in rural India and why the invention of the car seat may not be the simple lifesaver we assume it is. Cheap and Simple Fixes: From a simple hand-washing protocol that saved thousands of lives to a garden hose that could reverse global warming, learn why the best solutions are often the easiest.