Description

Surveillance capitalism is a concept that describes how private companies gather, analyze, and monetize personal data extracted from everyday digital activity, often shaping behavior and markets in ways that can undermine privacy, autonomy, and democratic processes. A short boom intro to this kaleidoscope idea:In a world where every click, search, and pause becomes data, surveillance capitalism turns attention into value and users into raw material for predictive profit. This kaleidoscope refracts our routines-habits, preferences, and even fears-into ever more precise forecasts, steering choices, markets, and power. As data flows multiply across devices and platforms, the boundary between public and private life blurs, revealing a new economic order where the future is sold back to us in ever-sharper shards of insight.

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